Video production
Product launch video production
Introduce what you’ve built. Show why it matters.
Your product’s first public moment.
Give a new product a clear introduction: what it is, why it matters and what viewers should do next. Separate the launch story from a long list of specifications.
Start with your product and your goal
Introduce what is new, why it matters and what viewers should do next. A launch film can support hardware, consumer products or a new product range; software launches need approved interface material.
Plan around your product stage
A product ready to launch
Provide final product views, approved benefits, availability, the release date and the link or action for the closing frame. Confirm exactly which SKU and packaging should appear.
A prototype or pre-launch concept
Identify the current development stage and supply real prototype footage where available. Separate an illustrative reveal from a demonstration of a working feature. Crowdfunding needs its own evidence and campaign scope.
An app or software release
Supply current interface screenshots and an approved recording of the task. An app promo introduces value; a demo explains actual steps. Neither should invent interface behavior.
Product-film references
These are product-film references for visual direction and pacing. They are not documented launch campaigns, prototype tests or evidence of sales or fundraising results.
Prepare the brief
- Front, side and detail photos of the current product
- Packaging, logo and approved feature descriptions
- Launch date, offer and destination for the closing action
Tell us your audience, one approved message, materials available, preferred format, budget and deadline. We agree the scope before production; product accuracy depends on clear references and review.
More films like this
Is this right for you?
A good fit
- Teams introducing a new product with a clear release date.
- Brands with final packaging and an approved launch offer.
- Launches needing a reveal, one main benefit and a next step.
Not what this is for
- Exact demonstrations of an unseen mechanism without real footage.
- Unverified performance claims or generated customer testimonials.
From product references to a finished film
You provide
- Current product photos from front, side and detail views, plus final packaging and logo files.
- Approved benefits, offer terms and the destination for the closing action.
- Real footage for actions or mechanisms that must be shown accurately; the intended placement, language and launch date.
We handle
- Select one message and build a reveal, supporting sequence and closing action.
- Use supplied references to guide generated scenes; review product geometry, labels and approved claims in the preview.
- Standard materials review is due within 24 hours, optional storyboard within 24 hours at that stage, and production preview within 72 hours of production start. Rush skips preparation stages and runs 25 or 48 hours from materials submission.
You receive
- One finished film in the ordered duration, language treatment and aspect ratio.
- One free revision within the agreed scope; extra or expanded changes follow the Production Agreement.
- Additional formats, language versions and cutdowns are separate deliverables agreed before production.
How films like this are made, not the brief or results of the client shown. Materials guide
What the order covers
Included
- A script shaped around one audience and message
- AI-generated scenes guided by approved product assets
- Voiceover, music and subtitles as agreed
- Optional storyboard on the standard path
- One in-scope free revision and accepted HD delivery
Not included
- On-location filming or advertising placement
- Additional cuts, languages or ratios unless agreed
Schedule and review
First-time single-video clients share a short creative brief at checkout. After payment, complete the project brief and upload your materials in the workspace; your checkout answers carry forward.
Standard materials review is due within 24 hours of submission. The optional storyboard preview is due within 24 hours at that stage, and the production preview within 72 hours of production start. These are separate stages. Rush skips materials review and storyboard; its 25- or 48-hour preview clock starts when materials are submitted.
One free revision stays within the agreed scope. Changes to the concept or additional versions need a separate agreement. Review and revision guide · Production steps · Production Agreement
One order, a clear scope
A standard single-video order covers one film in the purchased duration and one selected aspect ratio, with one in-scope revision. Additional cuts, ratios and language versions are agreed separately. Location filming, CAD modeling, campaign management and ad placement are not included in the published plans.
For a launch with several films, discuss the deliverables first. The Campaign Package has its own published quantities and planning process.
Single product film
From $199 USD before tax
One video in one selected format. Duration and the current rush tier determine the published quote; extra versions and unusual scope are agreed separately.
- Up to 30 sec
- $199
- 1 min
- $390
- 2 min
- $700
- 3 min
- $1,000
A 30-second edit plan
This is an illustrative production outline, not a claim about a published client brief. The exact sequence follows your supplied material, approved facts and selected runtime.
| Time | Purpose | Planning direction |
|---|---|---|
| 0–3 seconds | Opening hook | Introduce the subject or viewer problem with one clear image and a short message. |
| 3–10 seconds | Recognizable subject | Establish the real product, person or topic using approved references. |
| 10–23 seconds | Useful detail | Build one point through supporting scenes. Use real footage when an action or result must be factual. |
| 23–30 seconds | Next action | Leave a readable closing frame with the approved name, offer and one destination. |
Read the script aloud before treating these timings as a plan. Speech, demonstrations and visual pauses compete for the same runtime. A longer procedure or complicated explanation may need a longer video rather than faster cutting. The studio agrees the treatment before producing it; a sample sequence does not add extra deliverables to the order.
Real material and AI: divide the work clearly
Supply approved facts, current brand artwork and real recordings for anything presented as an actual person, place, event or working function. Generated imagery can illustrate an agreed scene, but cannot establish that an event happened or a product claim is true.
You identify details that must stay fixed and the parts of the scene where there is creative freedom. The producer shapes the sequence and chooses appropriate generation or editing methods. AI may help create supporting imagery and motion; original footage and artwork provide the factual references. Check the moving preview because a recognizable first frame does not guarantee continuity, lettering or geometry throughout a shot.
What to send before production
- Front, side and detail photos of the current product
- Packaging, logo and approved feature descriptions
- Launch date, offer and destination for the closing action
Name the final versions of each file and keep creative references separate from approved product or brand assets. Explain permissions, fixed wording and the preferred spoken and subtitle languages. If you only have a website or an incomplete folder, ask which additional files are needed before selecting a deadline.
Your time and review responsibilities
| Your task | Suggested allowance | What to do |
|---|---|---|
| Brief and scope | 15–30 minutes | Choose one audience, message, format and decision-maker. |
| Gather existing assets | 30–60 minutes | Organize approved files. Recording new footage takes additional time. |
| Review the direction | 15–30 minutes | Optional storyboard review on standard orders. |
| Review the video | 15–30 minutes | Check the complete preview and consolidate timestamped notes. |
Total: about 75–150 minutes across the project. These are planning allowances, not measured averages or promised time savings. New photography, recordings, internal approvals and additional feedback are extra.
Use one decision-maker to consolidate feedback. Check the central message, factual details, brand artwork, sound, captions and the closing action. Give timestamped notes and describe the required correction rather than sending several conflicting versions of the brief. One free revision stays within the agreed scope; a new concept or extra output may need a separate agreement.
How far ahead of launch should you order?
Work backward from the date you need the accepted final file. Standard orders have separate materials review, optional storyboard and production stages, with client response time and revisions in addition. Avoid treating the 72-hour production preview clock as the entire time from payment to publication. Prepare final product references, approved release wording and the destination before ordering.
| Stage | Video job | Scope decision |
|---|---|---|
| Before launch | One teaser or waitlist message | Agree a separate teaser if required. |
| Launch | The core product introduction | Confirm product version, date, offer and action. |
| After launch | One feature or audience-specific cut | List each extra edit and placement before quoting. |
Inside the production
Questions before you start
Can you show a product that has not launched yet?
You can supply approved pre-launch images and specifications. State what is final and what must not appear. Ask us about sensitive material before uploading it, and review the Production Agreement before ordering.