Give the product a clear introduction
The City, Unhurried opens and closes with a side view of a silver-and-black e-bike against a studio backdrop. Between those shots, a rider heads through a neighborhood and stops outside a café. The structure connects the product to an everyday routine. Share photos from several angles and flag details that must stay exact, such as the frame shape and lights.
Make room for the details buyers care about
A close-up of the tire tread and spokes adds information that a wide riding shot cannot. Think about the details someone would inspect in person: a material, connector, control, or finish. Pick two or three and give each its own shot.
Show the vision and label it clearly
See Home Differently imagines a space tourism experience, moving from a rocket at dawn to passengers in a cabin and a balloon capsule above Earth. The closing card reads "Concept visualization." For an early-stage product, that label helps distinguish your vision from what exists today. Keep the distinction clear when presenting to investors, partners, or people joining your waitlist.
Plan real footage for the product demo
Kickstarter requires working prototypes for hardware and product design projects and does not allow photorealistic renderings. A concept label does not make a rendering eligible. Plan to film your prototype demonstrating its features, and check the current rules before building a campaign video. For materials on your own website, clearly identify concept scenes and describe the actual stage of development.
Write to the current stage of the product
The space concept uses lines such as "A different way to rise" and "See home differently" to communicate the experience. For your launch, explain the idea in plain language and separate planned features from working ones. Include performance numbers only when you have results to support them.
Build video into your launch timeline
A defined production window helps you coordinate your video with a website launch, partner presentation, or waitlist announcement. Solivo's standard single-video preview arrives within 72 hours of production start, after materials review and the optional storyboard stage. With complete assets and a settled brief, rush can bring that preview forward to as little as 25 hours from materials submission, skipping those stages. Availability determines the 25- or 48-hour tier confirmed at checkout. Schedule prototype filming and product decisions before production, and leave room afterward for feedback, revisions, and any platform review. For a polished launch film, check product shape and labeling across shots and keep approved feature claims easy to read.
What to include in your launch brief
Help us understand what exists today and what you want to show next.
- Product or prototype photos from multiple angles, with key details marked.
- The features that work today and those still in development.
- Which shots need real footage and which can be labeled concept visuals.
- Where the video will run and any platform requirements.
- Your approved product name, launch date, and call to action, such as joining a waitlist.